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February 11, 2015

#PopRocks by Sam C. Mac Music

4Minute | Crazy

February 11, 2015

That South Korean girl group 4Minute started 2015 with a self-conscious “revamp” of their brand isn’t surprising, since this kind of maneuver is seen often in the landscape of K-pop. Just as the recent evolutionary timeline of the region’s popular music represents a condensed version of that of its western influence, the artists who populate this scene tend to progress their narratives quickly, launching “mini-album” campaigns several times a year that emphasize an awareness of whatever happens to be the current trend.…

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